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I don't want to distract too much from the important actual point of this article, but do want to mention that I am very surprised to see someone who has taught the world so much about political framing and language (Mr. Lakoff) using oxymoronic phrases like "radical conservative" or "extreme conservative", or even ceding the word "conservative" itself to describe people who, and ideas which, are clearly not conservative in any sense.

Reading an essay by Mr. Lakoff years ago is literally how and why I became more careful with language myself and stopped (or began to try to stop) using such unclear descriptors.

I have noticed a few political writers who carefully avoid this usage and opt for phrases like "radical right" etc. Chauncey DeVega (a good if sometimes hyperbolic journalist writing most often at Salon) comes to mind. It seems effective to me. I would bet Mr. DeVega has read *Don't Think Of An Elephant*.

Wondering what the thinking was re: framing and use of this oxymoronic language? Was there framing/is there a reason to use it?

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