From the FrameLab Archive, a New Year's tip for better writing and communications
Thank you for this reminder to say what we want. All of your fans are welcome to explore our community of practice what YOU teach. Thanks for all you do to build an empathysurplus.com. By the way the link for your phrase - "you activate the frames" - takes us to a gambling site. Is that what you wanted? Also, I would love to be able to "cross-post" this article.
Thanks for reminding us of this powerful guideline for effective framing!